Meet Abi: Building Scalable Income in Her Spare Time

Abi has spent years leading in Christian ministry alongside her husband, launching a church in the North of England. Like many leaders, she was pouring into people constantly. Supporting, caring, showing up where needed.

But behind the scenes, she was juggling multiple jobs and raising a family.

She had experience. She had calling.

But no clear way to turn what she knew into something structured, scalable, or sustainable.

People were being helped… but nothing was being built.

Problem:

Abi had real ministry experience and a clear sense she could help others, but no structured pathway to turn that into a coaching offer.

No clear programme.

No pricing.

No delivery model.

Just a growing tension between what she knew and what she was able to build.

Solution:

We worked together to simplify everything.

Instead of trying to build something big, we focused on:

- Turning her experience into a clear, teachable process

- Structuring a simple coaching programme for female leaders in Christian ministry

- Choosing a delivery model that fit around family, work, and church life

- Setting a price that reflected value without overcomplicating things

All while keeping it aligned with who she is and how she naturally leads.

Did it work?

Abi launched her first live cohort and signed 10 people at $300.

That’s $3,000 generated in just over a month. Then she did it again and made another $3000 in the next two months. Now she's scaling her programme to run in an automated way.

No large audience.

No complicated funnels.

She then ran a second cohort, refined the programme, and took that to $6,000 in under 4

months.

But the real impact is deeper than the income.

She’s now helping female leaders in Christian ministry grow in confidence, clarity, and

effectiveness in their calling.

Leaders who were previously figuring things out alone now have structure, support, and direction.

Her work fills a genuine gap.

Not business coaching.

Not generic leadership training.

But practical, experience-based guidance for women actively leading in Christian ministry.

And now she’s preparing to take what she’s built and scale it into a format that creates more freedom in her time, while increasing her impact.

"I've gone from zero to paid clients in just over a month, and I've done so alongside working two

or three different jobs as well as raising kids. The resources helped me find a simple pathway and a way to make it fit into everyday life." – Abi

Meet Pete: Building Scalable Income From Non-Profit Sector Expertise

Pete runs a small bookkeeping business providing financial services to the non-profit (charity) sector. With years of experience working in the this sector, he recognized that many good people doing bookkeeping work were self-taught and would hugely benefit from specialized training.

He wanted to create an online non-profit-specific bookkeeping course to help these professionals build confidence and excel in their finance team roles. But despite having people ask him to develop the course for three years, he struggled with how to structure it, design it, deliver it, and market it effectively.

We worked together to transform his course idea into reality, helping him process his ideas, set out his course content, determine the method of delivery, and establish proper pricing - all while maintaining his authentic style and voice.

Problem:

Had a great course idea for 3 years but couldn't get traction. Didn't know how to structure, design, deliver, or market a charity-specific bookkeeping course despite people asking for it.

Solution:

Worked together to process his course ideas, structure the content, determine delivery method, and establish pricing strategy while maintaining his authentic teaching style.

Did it work?

Pete launched his first live cohort and sold 9 out of 10 places, generating over ($5,500) £4,000 in revenue. But the real success is in the transformation he's providing to charity sector bookkeepers who were previously self-taught and needed specialized training.

The course fills a genuine gap in the market - providing non-profit-specific bookkeeping training that builds confidence and skills for people working in finance team roles across the sector.

Additionally, Pete's ready to scale now to turn that initial income into regular monthly sales with an evergreen course!

"Bringing Simon on board has been one of the best decisions that I've made. Paying for his services was such a good investment in my business and it's really paid off itself already. The method Simon has coached me in on this course really do work, and all I can say is I highly recommend him." - Pete

Watch the 2.5 min video above for more details!

Book Your Accelerator Call

If Abi's story resonate and you're sitting on a course idea, I'd love to help you validate it. Book a free Accelerator Call here where we'll:

- Validate Your Idea: Together, we’ll find the “sweet spot” for your first online course—even if you’re unsure what to teach or who it’s for.

- Get a Clear Roadmap: Leave with a simple, actionable plan to move from “stuck” to “started,” including how to test your idea before you build.

- Receive Honest Feedback: Bring your questions, doubts, or rough ideas—I’ll give you straight, practical advice.

- See the Whole Journey: I’ll break down the online course process—what works, what to avoid, and how to start earning extra income without quitting your day job.

Simon helped me turn 30 years of experience into a clear, structured course, leading to 11 paying clients at $700+ each and a new way to grow my impact without constant travel.

Lou Fellingham
Lou Fellingham
✅ Verified Client - Singing Coach

With Simon’s help, I turned it into a live coaching program with 9 students and over $5,5000 in revenue from the first cohort. I’d been sitting on my course idea for 3 years, not knowing how to structure or launch it!

Pete Marfleet
Pete Marfleet
✅ Verified Client - Bookkeeper

We’ve signed 7 new clients this month already! Simon has helped me work out the overall direction of my platform and streamline the process for people joining my world. We’ve worked to remove the constant launch cycle and develop the new evergreen strategy that we’re running with.

Julian Adams
Julian Adams
✅ Verified Client - Spiritual Development Coach

If you are coach or online course creator, Simon is the guy for you! 🔥🔥🔥

Tim Adam
Tim Adam
✅ Verified Community Member - Small Business Owner

I wholeheartedly endorse this plan! I'm a PRO member and receive invaluable insights, support, direction, and ideas from Simon. Simon built what we need because he's been through it all before in his journey. I don't know if he's a perfectionist or has just reached that level of mastery where it all comes together. It's an absolute no-brainer to grab one of the 3-spots before they're gone. You won't regret it -- not only because the value received will dwarf the price, but due to the fact you can't find Simon Says chemistry anywhere else! I was not compensated for this testimonial 😁

Kevin Cook
Kevin Cook
✅ Verified Client - Investment Columnist

I've been busy putting what I know to practice. I'm doing well. So far, I've got my offer up, sold 3 high-tickets, and have a good nurturing routine LARGELY thanks to your fantastic teaching. Looks like you're crushing it! So happy for you! I hope you get to help a gazillion people. Good to hear from you!

Erin Piner
Erin Piner
✅ Verified Community Member- Adult Education

I went from zero to paying clients in just over a month, enrolling 10 students in the next month and generating $6,000, all while working multiple jobs and raising a family.

Abi Flavell
Abi Flavell
✅ Verified Client - Graphic Designer/Pastor

The clarity I've gotten in the last couple of weeks with Simon's input has been life-changing! I'm excited to say that I've signed my first client!

Hanna Kooyman
Hanna Kooyman
✅ Verified Client - Homemaker

I'm totally pumped to say that Simon's guidance have gotten me to the place where I now have eight people signed up for my pilot cohort, which begins in a couple of weeks. I knew I had something important to share (I have learned so much over 25 years to help people navigate conflict and work toward reconciliation in their most important relationships), but I didn't know how to bring it together! I couldn't have imagined getting to this point without @Simon Holley's wisdom!

Matt Miller
Matt Miller
✅ Verified Client - Pastor

Simon has a unique talent for breaking down complex things and making them digestible and follow-able, bit by bit. There is no way I would be where I am with my course and community without his tireless support and encouragement. He has a proven blueprint that you can actually follow! I've launched by first pilot program with 6 members!

Nat Carey
Nat Carey
✅ Verified Client - Pastor / Non-profit Leader

I signed my first client!

Ericka McLeod
Ericka McLeod
✅ Verified Client - Operations Manager

So it is a officially a win! So today I suggested a skool VIP and she did it within the hour! So this is now my first VIP membership .

Bernie Dov
Bernie Dov
✅ Verified Client - Maths Tutor

Joined the Pro community a couple weeks ago, and I've been working through building my Skool and Funnel there. I just now went in to the Tech classroom….. and OH MY GOSH!! These are EXACTLY the questions and issues l've been struggling with and trying to find answers to in regards to content creation and making videos! I was already super glad I joined because the value has definitely been greater than the cost, but this is a HUGE extra perk!

Tarna Fuller
Tarna Fuller
✅ Verified Client - Healthcare Professional

Before joining, I struggled to turn my ideas into something that people would actually buy. Since then, I've gained a lot of confidence in my offer and reduced my fear of selling. I would definitely encourage anyone thinking about joining to go for it—the support, honesty, and cheerleading you receive are invaluable.

Catherine Marriott
Catherine Marriott
✅ Verified Client - Public Sector Leader

SIMON!!!! I'VE MADE AN OFFER 🙌 It's small but it's all I can manage right now and it suits my season! #WIN"

Stephanie Kara
Stephanie Kara
✅ Verified Community Member - Small Business Owner

Book Your Accelerator Call

If Lou or Pete's stories resonate and you're sitting on a course idea, I'd love to help you validate it. Book a free Accelerator Call here where we'll:

- Validate Your Idea: Together, we’ll find the “sweet spot” for your first online course—even if you’re unsure what to teach or who it’s for.

- Get a Clear Roadmap: Leave with a simple, actionable plan to move from “stuck” to “started,” including how to test your idea before you build.

- Receive Honest Feedback: Bring your questions, doubts, or rough ideas—I’ll give you straight, practical advice.

- See the Whole Journey: I’ll break down the online course process—what works, what to avoid, and how to start earning extra income without quitting your day job.

Impact & Income Accelerator

Ready to turn your course idea into real income?

The Impact & Income Accelerator is a proven step-by-step program for busy professionals who want to create, launch, and grow an online course—without quitting their 9-5. It’s the same framework Lou used to take her idea to a $7,500+ launch, all while keeping her day job.

Guided, Actionable Steps: Six focused modules walk you from niche discovery to launch and growth—no guesswork, just progress.

Coaching & Community: Get bi-monthly group coaching, ongoing feedback, and a supportive network. One-to-one coaching is available too.

Ready-to-Use Resources: Templates, AI prompts, planners, and a private podcast help you stay on track and avoid overwhelm.

Proven Results: Create extra income, make an impact, and build a business on your terms—with expert support at every step.

Want to see what’s possible for you?

Explore the Impact & Income Accelerator and see how you can go from idea to launch—just like Lou.

© 2025 THE RAW LEADER. ALL RIGHTS RESERVED