You've spent years building knowledge other people would pay for. This masterclass shows you exactly how to turn a free call into a paying client, without ever feeling like a salesperson.

Masterclass is LIVE on Sept 3rd 2026 at 7pm BST // 2pm EDT
The real reason experienced people with great expertise never get their first client, even when people are interested. And the three-part method that fixes it without needing to feel pushy, use scripts, or become a different personality.
The DECIDE Framework, the exact process for every single call, so you're never guessing what to say next. Most coaches have never heard of it.
PLUS: Simon picks a handful of people each session and runs a live call breakdown in front of the room. He maps out exactly how to offer to their ideal client.
You might be one of them. Either way, watching it happen for someone else is often the thing that finally makes it click for you.
Live Q&A. There's time for questions at the end.
A clear picture of what to say on a call so it never feels like a script or a pitch
The three clear principles that turn a free call into a decision without the pressure
How to think about sales calls completely differently
A simple way to make the ask, without pricing pressure or a hard close
Confidence that selling is a skill, not a personality trait, and a process that works even if you've never sold anything before

I've been building online courses, communities and coaching programs for over 14 years.
I've helped 25+ professionals launch their very first offer - some making between $2.5k–$7.5k from their first cohort, having never sold anything online before.
I run 3 communities with over 950 members, and I love working with people who are coaching (or would like to) in their spare time!

"3 Years to Launch in Weeks"
I'd been sitting on my course idea for 3 years. With Simon's help I turned it into a live coaching program with 9 students and over $7,500 in revenue from the first cohort."
Lou Fellingham - Singing Coach


"Zero to $6,000 first offer"
"I went from zero to paying clients in just over a month, enrolling 10 students and generating $6,000 — all while working multiple jobs and raising a family."
Abi Flavell - Womens' Coach


"Clarity that Changed Everything"
"The clarity I've gotten in the last couple of weeks with Simon's input has been life-changing.We signed 7 clients in one week."
Julian Adams - Spiritual Development Coach
