From Expert to Guide: How I Stopped Teaching and Started Transforming
I saw a task on my task list the other day that I'd somehow missed. "Complete this training - you've paid for it!!!"
The task was over 18 months old. Not only had I not completed the course - I'd forgotten that I had bought it!
Ever had the same experience? You're not alone. Here's a shocking stat that changed how I think about course creation: Only 10-15% of people who buy online courses actually complete them.
Let that sink in for a moment.
That means for every 100 people who invest their time, money, and trust in a course, 85-90 of them never reach the finish line. Never achieve the transformation they were looking for.
The Information Age is Dead
We're no longer in the information age. With the internet and AI, you can learn anything you want, often for free. Want to learn quantum physics? YouTube's got you covered. Need marketing strategies? Chat GPT will give you a comprehensive plan in seconds.
Information isn't the problem anymore. It's actually part of the problem - we're drowning in it.
The Real Currency: Transformation
What people can't get from Google or AI is transformation. The ability to:
- Actually implement what they learn
- Navigate obstacles when they arise
- Stay motivated when things get tough
- Know which information matters for their specific situation
This is where most online coaches get stuck. They focus on dumping information rather than creating transformation. And it's why I developed a simple framework that drives successful online courses.
Three Keys to Creating Transformation
1. Lead Generation That Works
It's not about reaching everyone - it's about reaching the right people with the right message. I use what I call the 3F's approach: Free content, Friend (borrowed audiences), and Fee (advertising).
2. A Validated Scalable Offer That Transforms
Your course needs to be designed for transformation from the ground up. This means:
- Clear pathways that guide students step by step
- Implementation support that makes action easier
- Progress tracking that celebrates small wins
- Systems that overcome common obstacles
3. An Automated Sales Engine
That takes the grind out of trying to turn people in your audience into clients.
The Results?
When I made this shift in my own course creation:
- Student completion rates improved dramatically
- Results became more consistent
- My business became truly sustainable
And the best part? I built this entire system working just 5-6 hours per week alongside my full-time commitments.
Making This Work For You
You might be thinking, "That's great, but..."
- I don't have much spare time
- I have a tiny network
- I'm not sure what I would teach
- I've never sold anything online
I hear you. These are the exact challenges I help people overcome.
What You Need to Succeed
You don't need:
- 40 hours a week
- A huge following
- Perfect clarity on your topic
- Previous sales experience
What you do need is:
- A Clear Goal
- A Step-by-Step Plan
- Determination
- An Effective Guide
Ready to Learn More?
I've put together a free training that shows you
- The exact framework I use to create high-impact courses
- The three engines that drive extremely profitable and scalable online courses
- How to build a course business that creates impact, income, and freedom
All while working in your spare time.
Want to stop teaching and start transforming?
Join my free training at therawleader.com/impact and discover how to turn your expertise into a course that creates real transformation - in both your students' lives and your own.
Remember: In a world where information is unlimited and free, transformation is the new currency. Stop teaching, start transforming.
